Alexander Avdeev
For the last 7 years, I’ve been doing digital product design and leading projects for both startups and enterprise.
Concepts, 0 → 1, envisioning new ways to serve and delight.
My biggest strength is 360° vision — I strive to combine value and meaning, use just the right tools of expression and ensure longevity with strategical planning.
Product Design
Web
Mobile
0 → 1
Helix Pay
An emerging payments and business management solution in the UK, looking to provide a holistic experience to small and medium business owners.
Product Design
Web
0 → 1
Helix Taxi Fleet Control
Control interface for taxi fleet owners.
An extension of Helix brand and product line.
Product Design
Mobile
0 → 1
Helix Taxi
In-car Terminal
In-car interface for managing trips and shifts, taking payments, reporting alerts and managing vehicle hardware.
Large typography, huge buttons, dark mode — putting people first sometimes requires a different approach from the rest of the product line.
Product Design
Web
Brand
Nomad Market
Early 2023 I was approached to conceptualise and direct a classified for digital nomads and expats.
Guiding star for all those far from home. The idea of different cultures being fused together finds its way into both colour and layout choices.
Enterprise
Research
Web
Mobile
Raiffeisen Bank
I’ve been directing and doing hands-on design for the Mortgage and Loans stream for 1.5 years.

My biggest achievement during this time is taking from 0 to 1 a never-seen-before experience of applying for mortgage in a daily banking app with more than 3 million users.
I also helped to update most of the other application forms, redesigned personal loans and refinancing, designed several internal tools, conceptualised new features for credit cards and more.
Explorations from personal and client work